Tissot Seven Watch Automatic — Case Taupe TV (1970s)
Only 1 available
Shipping from Europe — taxes and customs duties are the buyer's responsibility outside the EU
Lifetime authenticity guarantee
Movement checked & guaranteed for 1 year
International shipping
Photo taken on a 17.5 cm wrist
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Atelier Note
A golden television screen, lit with a smoky taupe that darkens toward the edges — the 1970s on the wrist, with its papers in the drawer.
An automatic Tissot Seven, in a television case
This Tissot watch is a Seven, the automatic date line that the Le Locle house — founded in 1853 — produced in the 1970s. It bears its most period and most sought-after design: the TV case, that square with softened corners echoing the silhouette of the television screens of the time, executed here in a single block of gold-plated metal, with lugs blended into the caseband.
The taupe dial is the piece’s second signature: a smoky grey, horizontally brushed, that darkens in a gradient toward the edges — the vignette effect of seventies dials, which gives the center its light. The applied baton hour markers, faceted and polished, catch white flashes, beneath three baton hands and a date window at three o’clock, framed in white.
The original gold-plated bracelet, with integrated flat links, extends the case in the same metal — a complete period ensemble, which is becoming rare on these references. It fits wrists from 16.5 to 17cm.
The automatic movement has been checked by our partner watchmakers and is guaranteed for one year. The watch comes with its original papers, unsigned — uncommon on a Tissot of this generation.
Three points to note
01
Case 1970s TV — the television square with softened corners, the decade’s most sought-after shape.
02
Smoky taupe gradient dial — the horizontal brushing that darkens toward the edges, the period vignette effect.
03
Original set with papers — period integrated bracelet and unsigned Tissot documents.
Why choose a vintage Tissot?
This vintage Tissot watch holds a precise place among men’s and women’s vintage watches: its 39mm case carries the presence of the seventies on the wrist, and Tissot — a Le Locle manufacture since 1853 — offers the most accessible vintage Swiss automatic watch on the market, with movements whose parts remain available. The TV case has returned to the forefront of current taste, and complete examples with original bracelets are becoming rarer.
Like all our vintage mechanical watches , this one has been opened and inspected by our partner watchmakers: movement check, examination of the dial, hands and case. Each pre-owned Swiss watch that we offer comes with an Atelier Victor invoice serving as a certificate, a one-year guarantee and guaranteed lifetime authenticity.
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Technical specifications
- Brand: Tissot
- Model: Seven, TV case
- Estimated year: 1970s
- Origin: Switzerland
- Gender: Men's and women's watch (Unisex)
- Movement: Automatic, Tissot calibre (to be confirmed)
- Functions: Hours, minutes, central seconds, date
- Case: Gold-plated, TV shape with integrated lugs, steel caseback
- Width: 39mm (42mm with crown)
- Lug to lug: 38mm
- Thickness: 11.5mm
- Lug width: 18mm
- Crown: Fluted, original
- Dial: Graduated smoky taupe, horizontally brushed, applied hour markers, date window, original
- Hands: Baton, original
- Crystal: Mineral (condition 9/10)
- Bracelet: Gold-plated with integrated links, 16.5 to 17cm, original
- Buckle: Gold-plated folding clasp, original
Condition and guarantee
- Overall condition: Good state of preservation. The taupe dial is clean, its gradient even, hour markers and hands without alteration, the date window crisp. The gold-plated case and bracelet show signs of wear in the form of scratches, visible in our photographs; the original bracelet is complete and supple.
- Water resistance: Not guaranteed (vintage watch)
- Authenticity: Lifetime guarantee
- Mechanics: Automatic movement checked, guaranteed for 1 year
- Included: Atelier Victor invoice, original papers (unsigned)
- Not included: Box
Frequently asked questions
What is a TV case?
It is the quintessential shape of the 1970s: a square with generously rounded corners, echoing the silhouette of television screens from the period. The lugs are no longer attached separately but merged into the middle case in a single block, and the integrated bracelet extends the design. Out of fashion for thirty years, the TV shape has returned to the forefront among collectors — it dates a watch at first glance, and that has become its strength.
What is the Tissot Seven line?
This is an automatic date line that Tissot produced in the 1970s, at the height of its serial mechanical production. Tissot, a manufacture founded in Le Locle in 1853, fitted these watches with robust automatic calibres whose maintenance remains simple today — one of the reasons why vintage Tissot watches are a reliable entry into period Swiss automatic watchmaking.
How does an automatic watch work?
An oscillating weight, driven by wrist movements, continuously winds the spring: when worn daily, the watch never needs to be wound by hand. After stopping, a few turns of the crown and setting the time are enough to start it again. Avoid setting the date between 9pm and 3am, when the date-change mechanism is engaged.
What do the original papers include?
The documents issued by Tissot at the time of sale, kept with the watch ever since — unsigned by the period retailer, which is common. They accompany the piece in addition to the invoice Atelier Victor, which serves as a certificate of authenticity and activates the one-year guarantee. Finding a Tissot of this generation with its papers is uncommon.
Is this piece suitable for a slim or larger wrist?
At 39mm wide, 38mm Lug-to-lug and 11.5mm thick, it wears its seventies presence on wrists of approximately 15.5 to 17cm, the bracelet fastening at 16.5 to 17cm — a guideline, never a rule: everyone wears what they like. The TV shape takes up the wrist across its width; that is its character. Let us know your wrist size before purchase.
Mechanical warranty — 1 year
Each watch is inspected by our watchmakers before shipping. In case of a mechanism malfunction during the first year, we cover the repair.
Authenticity warranty — lifetime
If a watch turns out to be non-authentic, we will take it back and refund you in full. Without time limit.
What is not covered
- Exposure to water or humidity
- Shocks, impacts, or vibrations
- Consumable parts (strap, Crystal, crown, pushers)
- Battery replacement (quartz movements)
- Opening or disassembly of the watch by a third party
- Improper use
The accuracy of vintage watches varies according to the model, movement, and year of production. A request for accuracy improvement deemed within acceptable tolerances cannot be covered by the warranty.
Shipping fees
After-sales service is free. Shipping fees outside the United Arab Emirates remain the responsibility of the customer.
Authentication Process
Each watch is examined by our partner watchmakers before being offered for sale: verification of authenticity, checking the conformity of the components, identification of any modification or replacement of original parts.
If any element has been replaced during the life of the watch (dial, hands, crown, Crystal, strap), we systematically indicate it in the product sheet. You buy knowing the exact history of your piece.
Certificate of Authenticity
Your Atelier Victor invoice serves as a certificate of authenticity: it attests to the origin and conformity of the piece, and is covered by our lifetime authenticity guarantee — if a piece sold by Atelier Victor were found to be non-authentic, it would be fully refunded, with no time limit.
We accept several payment methods:
- Bank card (Visa, Mastercard, American Express)
- Bank transfer (AED, EUR, USD)
- Cryptocurrency (USDT, USDC)
- PayPal
Other currencies accepted upon request. Exchange fees of approximately 3% may apply.
A 3% discount is granted for any payment by bank transfer from €1,000.
Does the strap not suit you? Add the strap of your choice to your order: we will fit it to your watch before shipment, at no fitting charge.
International Shipping
Shipped within 48 to 72 business hours by DHL Express or an equivalent carrier depending on the destination. Delivery in 2 to 6 business days. Each shipment is insured and delivered against signature.
- Free delivery from €1,000 of purchase, as well as on the Jewelry Atelier Victor
- Tracking number sent as soon as the shipment is dispatched
- For certain destinations, delivery may be made to a secure collection point in order to guarantee the integrity of the shipment
Pickup in Dubai
Hand delivery by appointment in Downtown, Dubai. Make an appointment.
Taxes and Customs
The shipping origin is indicated on each product sheet. If the delivery country differs from the shipping country, customs duties and taxes may apply upon receipt, at the buyer's expense. In exceptional situations, customs checks may extend the delivery time, regardless of our wishes and those of the carrier.
For full details, please consult our shipping policy.
FINAL SALES
All sales are final: no return, exchange, or cancellation is accepted after order confirmation. Each piece is authenticated, inspected, and described in detail before being offered for sale.
BEFORE PURCHASE
Our advisors remain at your disposal for any questions and can send you additional photographs or videos upon simple request, by email or on WhatsApp.
NON-CONFORMING ITEM
In the exceptional case of an item that does not match its listing, please notify us within 72 hours: it will be eligible for a refund or an exchange. If the parcel shows damage upon delivery, it should be refused or its opening filmed continuously.
For full details, please consult our return policy.
A piece selected by Atelier Victor
Authenticated, checked, and photographed by us. As all sales are final, our team remains available 7 days a week on WhatsApp to answer your questions, share additional photos or a video of the piece in hand — so that your choice can be made with complete peace of mind.
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