Tissot Seven Watch Automatic — Case Taupe TV (1970s)
Only 1 available
Shipping from Europe — taxes and customs duties are the buyer's responsibility outside the EU
Lifetime authenticity guarantee
Movement guaranteed for 1 year
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Photo taken on a 17.5 cm wrist
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Atelier Note
A golden television screen, lit in a smoky taupe that darkens toward the edges — the 1970s on the wrist, with its papers in the drawer.
A Tissot Seven automatic, in a television case
This Tissot watch is a Seven, the automatic date line that the Le Locle house — founded in 1853 — produced in the 1970s. It bears its most period-specific and most sought-after design: the TV case, that square with softened corners echoing the silhouette of television screens from the era, executed here in a single-piece gold-plated construction, with lugs flowing into the case band.
The taupe dial is the piece’s second signature: a smoky grey, horizontally brushed, that darkens in a gradient toward the edges — the vignette effect of seventies dials, which gives the center its light. The applied baton hour markers, faceted and polished, catch bright white highlights, beneath three baton hands and a date window at three o’clock, framed in white.
The original gold-plated bracelet, with integrated flat links, extends the case in the same metal — a complete period ensemble, which is becoming rare on these references. It fits a 16.5 to 17cm wrist.
The automatic movement has been checked by our partner watchmakers and is guaranteed for one year. The watch comes with its original papers, unsigned — uncommon for a Tissot of this generation.
Three points to note
01
Case 1970s TV — the television square with softened corners, the decade’s most sought-after shape.
02
Smoky taupe gradient dial — the horizontal brushing that darkens toward the edges, the period vignette effect.
03
Original set with papers — period integrated bracelet and unsigned Tissot documents.
Why choose a vintage Tissot?
This vintage Tissot watch holds a specific place among vintage men’s and women’s watches: its 39mm case brings the presence of the seventies to the wrist, and Tissot — a Le Locle manufacture since 1853 — offers the most accessible vintage Swiss automatic watch on the market, with movements whose parts remain available. The TV case has returned to the forefront of contemporary taste, and complete examples with their original bracelet are becoming scarce.
Like all our vintage mechanical watches , this one has been opened and checked by our partner watchmakers: movement verification, examination of the dial, hands and case. Each pre-owned Swiss watch that we offer comes with an invoice Atelier Victor serving as a certificate, a one-year warranty, and lifetime guaranteed authenticity.
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Technical specifications
- Brand: Tissot
- Model: Seven, TV case
- Estimated year: 1970s
- Origin: Switzerland
- Gender: Men's and women's watch (Unisex)
- Movement: Automatic, Tissot caliber
- Functions: Hours, minutes, central seconds, date
- Case: Gold-plated, TV shape with integrated lugs, steel caseback
- Width: 39mm (42mm with crown)
- Lug to lug: 38mm
- Thickness: 11.5mm
- Lug width: 18mm
- Crown: Fluted, original
- Dial: Smoked taupe gradient, horizontally brushed, applied hour markers, date window, original
- Hands: Baton, original
- Crystal: Mineral (condition 9/10)
- Bracelet: Gold-plated with integrated links, 16.5-17cm, original
- Buckle: Gold-plated deployant clasp, original
Condition and warranty
- General condition: Good state of preservation. The taupe dial is crisp, its gradient even, hour markers and hands without alteration, date window clean. The gold-plated case and bracelet show signs of wear scratches, visible in our photographs; the original bracelet is complete and supple.
- Water resistance: Not guaranteed (vintage watch)
- Authenticity: Lifetime guarantee
- Mechanical: Checked automatic movement, guaranteed for 1 year
- Included: Invoice Atelier Victor, original papers (unsigned)
- Not included: Box
Frequently asked questions
What is a TV case?
It is the quintessential shape of the 1970s: a square with generously rounded corners, echoing the silhouette of television screens from the period. The lugs are no longer attached separately but merged into the middle case in a single block, and the integrated bracelet extends the design. Out of fashion for thirty years, the TV shape has returned to the forefront among collectors — it dates a watch at first glance, and that has become its strength.
What is the Tissot Seven line?
This is an automatic date line that Tissot produced in the 1970s, at the height of its serial mechanical production. Tissot, a manufacture founded in Le Locle in 1853, equipped these watches with robust automatic calibres whose servicing remains straightforward today — one of the reasons why vintage Tissot watches are a reliable entry point into period Swiss automatic watchmaking.
How does an automatic watch work?
An oscillating weight, driven by the movements of the wrist, continuously winds the mainspring: when worn every day, the watch never needs to be wound by hand. After stopping, a few turns of the crown and setting the time are enough to start it again. Avoid setting the date between 9pm and 3am, when the date-change mechanism is engaged.
What do the original papers include?
The documents provided by Tissot at the time of sale, kept with the watch ever since — unsigned by the period retailer, which is common. They accompany the piece in addition to the invoice Atelier Victor, which serves as a certificate of authenticity and activates the one-year guarantee. Finding a Tissot from this generation with its papers is uncommon.
Is this piece suitable for a slim or larger wrist?
At 39mm wide, 38mm Lug-to-lug and 11.5mm thick, it wears its seventies presence on wrists of approximately 15.5 to 17cm, with the bracelet closing on 16.5 to 17cm — a guide, never a rule: everyone wears what they like. The TV shape takes up space across the wrist; that is its character. Let us know your wrist size before purchase.
Mechanical warranty — 1 year
Each watch is inspected by our watchmakers before shipping. In case of a mechanism malfunction during the first year, we cover the repair.
Authenticity warranty — lifetime
If a watch turns out to be non-authentic, we will take it back and refund you in full. Without time limit.
What is not covered
- Exposure to water or humidity
- Shocks, impacts, or vibrations
- Consumable parts (strap, Crystal, crown, pushers)
- Battery replacement (quartz movements)
- Opening or disassembly of the watch by a third party
- Improper use
The accuracy of vintage watches varies according to the model, movement, and year of production. A request for accuracy improvement deemed within acceptable tolerances cannot be covered by the warranty.
Shipping fees
After-sales service is free. Shipping fees outside the United Arab Emirates remain the responsibility of the customer.
Authentication Process
Each watch is examined by our partner watchmakers before being offered for sale: verification of authenticity, checking the conformity of the components, identification of any modification or replacement of original parts.
If any element has been replaced during the life of the watch (dial, hands, crown, Crystal, strap), we systematically indicate it in the product sheet. You buy knowing the exact history of your piece.
Certificate of Authenticity
Your Atelier Victor invoice serves as a certificate of authenticity: it attests to the origin and conformity of the piece, and is covered by our lifetime authenticity guarantee — if a piece sold by Atelier Victor were found to be non-authentic, it would be fully refunded, with no time limit.
Free delivery
Delivery is free on all our pieces internationally. Dispatch within 48 to 72 business hours by DHL Express, Emirates Post, EMS or an equivalent carrier depending on the destination, delivery within 2 to 14 business days. Each shipment is insured and delivered against signature.
- Tracking number sent as soon as the shipment is dispatched
- For certain destinations, delivery may be made to a secure collection point in order to guarantee the integrity of the shipment
Collection in Dubai
In-person handover by appointment in Downtown Dubai. Make an appointment.
Taxes and customs
The shipping origin is indicated on each product page. If the delivery country differs from the shipping country, customs duties and taxes may apply upon receipt and are payable by the buyer. Customs inspections may in rare cases extend the delivery time.
For full details, please consult our shipping policy.
FINAL SALES
All sales are final: no return, exchange, or cancellation is accepted after order confirmation. Each piece is authenticated, inspected, and described in detail before being offered for sale.
BEFORE PURCHASE
Our advisors remain at your disposal for any questions and can send you additional photographs or videos upon simple request, by email or on WhatsApp.
NON-CONFORMING ITEM
In the exceptional case of an item that does not match its listing, please notify us within 72 hours: it will be eligible for a refund or an exchange. If the parcel shows damage upon delivery, it should be refused or its opening filmed continuously.
For full details, please consult our return policy.
A piece selected by Atelier Victor
Authenticated, checked, and photographed by us. As all sales are final, our team remains available 7 days a week on WhatsApp to answer your questions, share additional photos or a video of the piece in hand — so that your choice can be made with complete peace of mind.
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