Seiko King Quartz Watch II 7546-7000 — Chocolate Kanji Dial (1977)
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Japanese quartz from the 1970s at the height of its ambition
This Seiko Type II watch, reference 7546-7000, produced in 1977, can be worn equally well by a man or a woman, with a 35.6mm steel case that corresponds exactly to the format Seiko reserved for its dress watches of this period. The case middle is cut with facets, alternating brushed surfaces and polished edges, in the formal vocabulary the brand then applied to all its high-end ranges.
The chocolate brown dial features a sunburst satin finish that shifts the tone depending on the angle of the wrist: from deep brown in the shade to an almost orange copper in full light. The applied baton hour markers and faceted hands, both in polished steel, are crafted according to the same codes as those of the mechanical Grand Seiko and King Seiko of the previous decade. The day-date window, at three o’clock, displays the day alternately in English characters and kanji — a signature of pieces intended for the Japanese domestic market.
The 7546 calibre powering it is one of the most accomplished quartz movements of its time. It incorporates two functions that entry-level quartz watches did not offer: independent quickset correction of the day and date, and hacking seconds, which stops the seconds hand when setting the time and allows exact synchronization. The performance highlighted at the time of sale was that originally announced by Seiko; on a piece nearly fifty years old, the observed rate depends on the ageing of the movement and its maintenance.
The Type II range was launched in 1976, at the moment when Seiko was shifting its prestige collections from mechanical to quartz. These watches temporarily took the place left vacant by the mechanical King Seiko and Grand Seiko, with the same level of case and dial finishing. With 40mm of Lug-to-lug and a thickness of 10mm, this one is comfortable for daily wear.
Three points to note
- Day display in kanji — the window alternates between English and Japanese characters, a marker of a piece produced for the Japanese domestic market.
- 7546 calibre with hacking seconds — independent quickset correction of the day and date, and stopping of the seconds hand when setting the time, two functions absent from ordinary quartz watches of the period.
- Finishes inherited from prestigious mechanical ranges — faceted case middle, applied markers and hands executed according to the same codes as the King Seiko of the previous decade.
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Technical characteristics
- Brand: Seiko
- Model: Type II Chocolate Kanji
- Reference: 7546-7000
- Year: 1977
- Origin: Japan
- Gender: Men’s and women’s watch (Unisex)
- Movement: Japanese quartz, calibre Seiko 7546
- Functions: Hours, minutes, seconds, day (English and kanji), date, hacking seconds
- Case: steel, round shape with faceted case middle (steel caseback)
- Dimensions: 35.6mm (37mm including the crown)
- Lug to lug: 40mm
- Thickness: 10mm
- Lug width: 18mm
- Crown: steel, original
- Dial: chocolate brown with sunburst satin finish, applied hour markers, original
- Hands: polished steel, faceted batons, original
- Crystal: mineral (condition 9/10)
- Bracelet: steel, adjustable up to 17.5cm, original
- Buckle: steel, original
Condition and guarantee
- Overall condition: well preserved condition. The sunburst chocolate dial is even, and the Crystal is in very beautiful condition (9/10). The steel case shows signs of wear and scratches, notably on the bezel and case middle, consistent with the age of the piece.
- Water resistance: Not guaranteed (vintage watch)
- Authenticity: Lifetime guarantee
- Mechanics: Quartz movement checked, new battery, guaranteed for 1 year
- Included: Invoice Atelier Victor
- Not included: Original box and papers
Frequently asked questions
Why is the day displayed in Japanese characters?
This piece was produced for the Japanese domestic market. Its day disc has two sets of characters, English and kanji, which alternate with each changeover. The crown allows you to scroll through both sets in order to choose the desired display. These watches were not distributed through official channels in Europe, which makes them uncommon on the Western market.
What did the Type II range represent for Seiko?
Launched in 1976, the Type II range arrived at the moment when Seiko was shifting its prestige collections from mechanical to quartz. These watches retained the level of finishing of the mechanical King Seiko and Grand Seiko: faceted case middle, applied indexes and hands, worked dials. Today, they represent a sought-after entry point into quality Japanese quartz.
Does the 7546 calibre offer any particular functions?
Yes. It allows quick and independent correction of the day and date, without turning the hands. It also features a hacking seconds function: pulling the crown stops the seconds hand, allowing the time to be set in synchrony to the exact second. These two functions were not systematic on quartz watches of the period.
Is this piece suitable for a slim or larger wrist?
With a 35.6mm diameter, 40mm of Lug-to-lug, and 10mm thickness, it suits wrists from approximately 15 to 19cm. This is the standard format of late-1970s Japanese dress watches, sufficiently present on a տղամարդնական wrist while remaining wearable for a woman. The steel bracelet is adjustable by removing links.
Is the watch water-resistant?
Water resistance is not guaranteed on a vintage piece. The original gaskets have aged, and we do not carry out pressure tests, which could damage the case. We recommend avoiding any prolonged contact with water, including when washing your hands.
Mechanical warranty — 1 year
Each watch is inspected by our watchmakers before shipping. In case of a mechanism malfunction during the first year, we cover the repair.
Authenticity warranty — lifetime
If a watch turns out to be non-authentic, we will take it back and refund you in full. Without time limit.
What is not covered
- Exposure to water or humidity
- Shocks, impacts, or vibrations
- Consumable parts (strap, Crystal, crown, pushers)
- Battery replacement (quartz movements)
- Opening or disassembly of the watch by a third party
- Improper use
The accuracy of vintage watches varies according to the model, movement, and year of production. A request for accuracy improvement deemed within acceptable tolerances cannot be covered by the warranty.
Shipping fees
After-sales service is free. Shipping fees outside the United Arab Emirates remain the responsibility of the customer.
Authentication Process
Each watch is examined by our partner watchmakers before being offered for sale: verification of authenticity, checking the conformity of the components, identification of any modification or replacement of original parts.
If any element has been replaced during the life of the watch (dial, hands, crown, Crystal, strap), we systematically indicate it in the product sheet. You buy knowing the exact history of your piece.
Certificate of Authenticity
Your Atelier Victor invoice serves as a certificate of authenticity: it attests to the origin and conformity of the piece, and is covered by our lifetime authenticity guarantee — if a piece sold by Atelier Victor were found to be non-authentic, it would be fully refunded, with no time limit.
We accept several payment methods:
- Bank card (Visa, Mastercard — American Express not accepted)
- Bank transfer (AED, EUR, USD)
- Cryptocurrency (USDT, USDC)
- PayPal
Other currencies accepted upon request. Exchange fees of approximately 3% may apply.
A 3% discount is granted for any payment by bank transfer starting from €1,000.
Does the strap not suit you? Add the strap of your choice to your order: we will fit it to your watch before shipment, at no fitting charge.
International Shipping
Shipped within 48 to 72 business hours by DHL Express or an equivalent carrier depending on the destination. Delivery in 2 to 6 business days. Each shipment is insured and delivered against signature.
- Free delivery from €1,000 of purchase, as well as on the Jewelry Atelier Victor
- Tracking number sent as soon as the shipment is dispatched
- For certain destinations, delivery may be made to a secure collection point in order to guarantee the integrity of the shipment
Pickup in Dubai
Hand delivery by appointment in Downtown, Dubai. Make an appointment.
Taxes and Customs
The shipping origin is indicated on each product sheet. If the delivery country differs from the shipping country, customs duties and taxes may apply upon receipt, at the buyer's expense. In exceptional situations, customs checks may extend the delivery time, regardless of our wishes and those of the carrier.
For full details, please consult our shipping policy.
FINAL SALES
All sales are final: no return, exchange, or cancellation is accepted after order confirmation. Each piece is authenticated, inspected, and described in detail before being offered for sale.
BEFORE PURCHASE
Our advisors remain at your disposal for any questions and can send you additional photographs or videos upon simple request, by email or on WhatsApp.
NON-CONFORMING ITEM
In the exceptional case of an item that does not match its listing, please notify us within 72 hours: it will be eligible for a refund or an exchange. If the parcel shows damage upon delivery, it should be refused or its opening filmed continuously.
For full details, please consult our return policy.
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