Vintage Longines TV Watch — Gold-Plated Gold Dial (1976)
Lifetime authenticity guarantee
Serviced movement & 1 year warranty
International shipping
Photo taken on a 17.5 cm wrist
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Longines vintage — Swiss dress watch with TV-shaped case, gold-plated, from 1976
This Longines vintage watch, produced in 1976, embodies the understated elegance of Swiss dress horology. Founded in 1832 in Saint-Imier, Longines is one of the oldest manufactures still in operation, and its famous winged hourglass logo — the oldest registered trademark still used in watchmaking — proudly adorns the dial of this piece. A dress watch from a prestigious brand, accessible and timeless.
Its TV-shaped case — a rectangular silhouette with softened corners evoking a 1970s television screen — is the signature element of the piece. Gold-plated, enhanced with fluted flanks, it features a restrained 7.5 mm profile that ensures comfortable wear under a cuff. This TV shape, emblematic of the decade, brings a retro-chic touch that immediately distinguishes the watch from classic round cases.
The gold dial, with its fine vertical brushed texture, plays in a monochrome harmony with the case: a superb tone-on-tone golden effect that delicately catches the light. The black applied baton hour markers ensure clear, high-contrast legibility, while the LONGINES signature and its winged emblem stand proudly at 12 o'clock. The SWISS MADE mention at the bottom of the dial recalls the piece's Swiss origin. The golden baton hands complete this sober and harmonious composition.
Driven by a hand-wound mechanical movement by Longines, this piece calls for the daily ritual of winding — the gesture that links its wearer to traditional horological mechanics. Fitted with a black crocodile leather strap, size Unisex of 28 mm, this TV-shaped Longines is the ideal choice for a first branded Swiss vintage watch, elegant and accessible. A selected piece, authenticated and serviced by Atelier Victor. Fast and secure international shipping.
Three points to note about this piece
- Case with gold-plated TV shape: a distinctive and sought-after retro rectangular silhouette emblematic of the 1970s.
- Longines, Swiss manufacture founded in 1832: a prestigious brand with a winged hourglass logo, the oldest registered watchmaking trademark still in use.
- Tone-on-tone brushed gold dial and hand-wound mechanical movement: the refined authenticity of a true vintage dress watch.
See our other vintage Longines watches → | See our full collection →
Technical specifications
- Brand: Longines
- Model: TV-shaped dress watch
- Year: 1976
- Origin: Switzerland (Swiss Made)
- Gender: Men's and women's watch (Unisex)
- Movement: Hand-wound mechanical, Longines
- Functions: Hours, minutes
- Case: Gold-plated (steel caseback), rectangular TV shape
- Dimensions: 28 mm (30 mm with crown)
- Lug to lug: 24 mm
- Thickness: 7.5mm (Crystal included)
- Lug width : 22mm
- Crown : Gold-plated, original
- Dial : Brushed gold, black applied baton indices, Longines signature and winged hourglass, original
- Hands : Gold-tone baton, original
- Crystal : Mineral, very good condition
- Bracelet : Black crocodile leather, not original
- Buckle : Steel buckle, original
Condition and warranty
- Overall condition : Excellent state of preservation. Impeccable original gold dial, gold-plated case in good condition, Crystal mineral crystal in very good condition.
- Water resistance : Not guaranteed (vintage watch)
- Authenticity : Lifetime guarantee
- Mechanical : Mechanical movement serviced by our watchmakers, one-year warranty
- Included : Atelier Victor invoice, protective case
- Not included : Original box and papers
Frequently asked questions
-
What is the “TV” shape?
The TV shape refers to a rectangular case with rounded corners, whose silhouette evokes a 1970s television screen. Very much in vogue at the time, this shape brings a retro-chic touch and stands apart from classic round cases. Today, it is a sought-after design among lovers of vintage dress watches. -
Is Longines a good brand for a first vintage Swiss watch?
Yes, it is one of the best options. Longines offers historic manufacture calibres, classic designs, and strong recognition, at prices often more accessible than Omega and Rolex from the same era. A gold-plated vintage Longines like this one is an ideal entry point into prestigious Swiss watchmaking. -
Should this watch be wound every day?
Yes. As the movement is hand-wound, the crown should be turned about twenty times each morning to give the watch the energy it needs to operate. This daily ritual is part of the charm of a true vintage mechanical timepiece. -
What does the winged hourglass logo mean?
The winged hourglass is Longines’ emblem, registered in 1889. It is the oldest registered trademark still used in its original form in world watchmaking, a symbol of the Swiss manufacture’s heritage and continuity. -
Is this watch suitable for a man or a woman?
With its 28mm-wide TV-shaped case, it is a piece Unisex — elegant on the wrist of both a man and a woman. Its dress format makes it an ideal watch for formal occasions. -
What is the international delivery time?
Dispatch within 48 hours, worldwide delivery in 3 to 5 days via DHL Express, insurance included.
Mechanical warranty — 1 year
Each watch is inspected by our watchmakers before shipping. In case of a mechanism malfunction during the first year, we cover the repair.
Authenticity warranty — lifetime
If a watch turns out to be non-authentic, we will take it back and refund you in full. Without time limit.
What is not covered
- Exposure to water or humidity
- Shocks, impacts, or vibrations
- Consumable parts (strap, Crystal, crown, pushers)
- Battery replacement (quartz movements)
- Opening or disassembly of the watch by a third party
- Improper use
The accuracy of vintage watches varies according to the model, movement, and year of production. A request for accuracy improvement deemed within acceptable tolerances cannot be covered by the warranty.
Shipping fees
After-sales service is free. Shipping fees outside the United Arab Emirates remain the responsibility of the customer.
Mechanical warranty — 1 year
Each watch is inspected by our watchmakers before shipping. In case of a mechanism malfunction during the first year, we cover the repair.
Authenticity warranty — lifetime
If a watch turns out to be non-authentic, we will take it back and refund you in full. Without time limit.
What is not covered
- Exposure to water or humidity
- Shocks, impacts, or vibrations
- Consumable parts (strap, Crystal, crown, pushers)
- Battery replacement (quartz movements)
- Opening or disassembly of the watch by a third party
- Improper use
The accuracy of vintage watches varies according to the model, movement, and year of production. A request for accuracy improvement deemed within acceptable tolerances cannot be covered by the warranty.
Shipping fees
After-sales service is free. Shipping fees outside the United Arab Emirates remain the responsibility of the customer.
Authentication Process
Each watch is examined by our partner watchmakers before being offered for sale: verification of authenticity, checking the conformity of the components, identification of any modification or replacement of original parts.
If any element has been replaced during the life of the watch (dial, hands, crown, Crystal, strap), we systematically indicate it in the product sheet. You buy knowing the exact history of your piece.
Certificate of Authenticity
Your Atelier Victor invoice serves as a certificate of authenticity: it attests to the origin and conformity of the piece, and is covered by our lifetime authenticity guarantee — if a piece sold by Atelier Victor were found to be non-authentic, it would be fully refunded, with no time limit.
We accept several payment methods:
- Bank card (Visa, Mastercard — American Express not accepted)
- Bank transfer (AED, EUR, USD)
- Cryptocurrency (USDT, USDC)
- PayPal
Other currencies accepted upon request. Exchange fees of approximately 3% may apply.
A 3% discount is granted for any payment by bank transfer starting from €1,000.
Does the strap not suit you? Add the strap of your choice to your order: we will fit it to your watch before shipment, at no fitting charge.
International Shipping
Shipped within 48 to 72 business hours by DHL Express or an equivalent carrier depending on the destination. Delivery in 2 to 6 business days. Each shipment is insured and delivered against signature.
- Free delivery from €1,000 of purchase, as well as on the Jewelry Atelier Victor
- Tracking number sent as soon as the shipment is dispatched
- For certain destinations, delivery may be made to a secure collection point in order to guarantee the integrity of the shipment
Pickup in Dubai
Hand delivery by appointment in Downtown, Dubai. Make an appointment.
Taxes and Customs
The shipping origin is indicated on each product sheet. If the delivery country differs from the shipping country, customs duties and taxes may apply upon receipt, at the buyer's expense. In exceptional situations, customs checks may extend the delivery time, regardless of our wishes and those of the carrier.
For full details, please consult our shipping policy.
FINAL SALES
All sales are final: no return, exchange, or cancellation is accepted after order confirmation. Each piece is authenticated, inspected, and described in detail before being offered for sale.
BEFORE PURCHASE
Our advisors remain at your disposal for any questions and can send you additional photographs or videos upon simple request, by email or on WhatsApp.
NON-CONFORMING ITEM
In the exceptional case of an item that does not match its listing, please notify us within 72 hours: it will be eligible for a refund or an exchange. If the parcel shows damage upon delivery, it should be refused or its opening filmed continuously.
For full details, please consult our return policy.
A piece selected by Atelier Victor
Authenticated, checked, and photographed by us. As all sales are final, our team remains available 7 days a week on WhatsApp to answer your questions, share additional photos or a video of the piece in hand — so that your choice can be made with complete peace of mind.
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