Seiko Avenue 5P31-6D00 Watch — Gold-Plated Arabic Numeral Dial (1990)
Only 1 available
Shipping from Europe — taxes and customs duties payable by the buyer outside the EU
Authenticity guaranteed for life
Serviced movement & 1-year guarantee
International shipping
Photo taken on a 16.5 cm wrist
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A Seiko Avenue gold-plated watch, with a white dial and feuille hands
This Seiko watch belongs to the Avenue line, which the brand offered around the turn of the 1990s, mainly in Japan: classic-design quartz dress watches with highly legible dials. Reference 5P31-6D00, dated 1990, is a round gold-plated version over a steel base, measuring 31.5mm with a 5.5mm thickness.
The case is polished, with a slim bezel and long, tapered lugs that extend the middle case while narrowing toward the strap. The crown, golden and fluted, is discreet. The whole has the restraint of a pocket watch transposed to the wrist — and that is precisely the register of the dial.
The lacquered white dial features black Arabic numerals, well drawn, and a railway minute track around the edge. The black feuille hands, with the rounded shape of antique watches, are effortlessly legible; the central seconds hand, golden, provides the only touch of colour. The name Avenue and its stylised A occupy the upper part of the dial, while the Seiko signature sits at the bottom.
The movement is a Seiko quartz calibre 5P31, three-hand, checked and fitted with a new battery. This watch was produced for Japan and was never distributed in Europe: this is what collectors refer to as JDM, Japanese Domestic Market. It is fitted on a black crocodile-pattern leather strap with a later steel Buckle pin buckle, both later additions.
Three points to note
- White dial with Arabic numerals — railway minute track and black feuille hands, with the legibility of a pocket watch.
- Gold-plated and 5.5mm thick — polished round case, long and tapered lugs.
- 1990 JDM reference — produced for Japan, never distributed in Europe.
Why choose a vintage Seiko from the Japanese market?
Buying a vintage Seiko watch from the Japanese market gives access to lines the brand never exported. The Avenue is a perfect example: a classic design, a carefully executed dial, and a slenderness that the European Seiko catalogue did not offer at the time.
This watch holds a distinctive place among men’s and women’s vintage watches: its 31.5mm case, 36.5mm Lug-to-lug, and 5.5mm thickness make it a vintage dress watch that can be worn equally well by either.
Like all our vintage quartz watches, this one has been opened and checked by our watchmakers: movement inspection, examination of the dial, hands, and case. Every vintage watch we offer comes with a Atelier Victor invoice serving as a certificate, a one-year warranty, and lifetime-guaranteed authenticity.
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Technical characteristics
- Brand: Seiko
- Model: Avenue
- Reference: 5P31-6D00
- Year: 1990
- Origin: Japan (domestic market)
- Gender: Men's and women's watch (Unisex)
- Movement: Quartz Seiko, caliber 5P31
- Functions: Hours, minutes, central seconds
- Case: Polished gold-plated, steel caseback, round shape with tapered lugs
- Dimensions: 31.5mm (32.5mm including the crown)
- Lug to lug: 36.5mm
- Thickness: 5.5mm
- Lug width: 17mm
- Crown: Golden fluted, original
- Dial: White lacquered, black Arabic numerals, railway minute track, original
- Hands: Black leaf hands, golden central seconds hand, original
- Crystal: Mineral (condition 9/10)
- Strap: Black crocodile leather, not original
- Buckle: Steel pin buckle, not original
Condition and warranty
- Overall condition: Good state of preservation. Clean dial, white lacquer and numerals without alteration, hands without oxidation. The gold-plated case shows a few marks and signs of wear on the bezel and lugs, visible in our photographs.
- Water resistance: Not guaranteed (vintage watch)
- Authenticity: Lifetime guarantee
- Mechanical condition: Quartz movement checked, new battery, guaranteed for 1 year
- Included: Invoice Atelier Victor
- Not included: Original box and papers
Frequently asked questions
What is Seiko Avenue?
Avenue is a line of dress watches that Seiko offered around the turn of the 1990s, mainly on its Japanese market. The name appears at the top of the dial with a stylized A. Its watches use a classical vocabulary — white dials, Arabic or Roman numerals, leaf hands, slim cases often gold-plated — with quartz calibers. The line was not distributed in Europe, where it remains known only to collectors of Seiko.
The dial reads 5P31-6E80: is that the correct reference?
Yes. At Seiko, the code printed at the bottom of the dial is that of the dial itself, not that of the watch. The watch reference is engraved on the caseback, here 5P31-6D00: the first group designates the caliber, the second the case. A difference between the two codes is normal and is found on most Seiko from this period.
What is a leaf hand?
It is a hand whose body widens and then tapers to a point, like a tree leaf. This design comes from nineteenth-century pocket watches and remains associated with dials with Arabic or Roman numerals. In black on a white dial, it provides immediate legibility and an antique character that baton hands do not have. On this watch, both leaf hands are original.
How should a gold-plated case be cared for?
The plating holds up well when two things are avoided: repeated rubbing against a hard surface — watch strap in metal, countertop, desk edge — and chemicals, perfumes, and solvents. A soft, dry cloth is sufficient for cleaning. On this watch, the plating shows a few signs of wear that we note; it remains even on the case middle.
What wrist size is this watch suited to?
With a 31.5mm case and 36.5mm Lug-to-lug, this is the classic dress watch format, ideally worn on a slim to medium wrist, where the tapered lugs follow the curve of the wrist and where the 5.5mm thickness slips under a cuff. That said, a watch is also a matter of style: depending on personal taste and the desired look, this piece can be worn equally well by a man or a woman, on all kinds of wrists. The measurement is only a guide, never a rule.
Mechanical warranty — 1 year
Each watch is inspected by our watchmakers before shipping. In case of a mechanism malfunction during the first year, we cover the repair.
Authenticity warranty — lifetime
If a watch turns out to be non-authentic, we will take it back and refund you in full. Without time limit.
What is not covered
- Exposure to water or humidity
- Shocks, impacts, or vibrations
- Consumable parts (strap, Crystal, crown, pushers)
- Battery replacement (quartz movements)
- Opening or disassembly of the watch by a third party
- Improper use
The accuracy of vintage watches varies according to the model, movement, and year of production. A request for accuracy improvement deemed within acceptable tolerances cannot be covered by the warranty.
Shipping fees
After-sales service is free. Shipping fees outside the United Arab Emirates remain the responsibility of the customer.
Authentication Process
Each watch is examined by our partner watchmakers before being offered for sale: verification of authenticity, checking the conformity of the components, identification of any modification or replacement of original parts.
If any element has been replaced during the life of the watch (dial, hands, crown, Crystal, strap), we systematically indicate it in the product sheet. You buy knowing the exact history of your piece.
Certificate of Authenticity
Your Atelier Victor invoice serves as a certificate of authenticity: it attests to the origin and conformity of the piece, and is covered by our lifetime authenticity guarantee — if a piece sold by Atelier Victor were found to be non-authentic, it would be fully refunded, with no time limit.
We accept several payment methods:
- Bank card (Visa, Mastercard — American Express not accepted)
- Bank transfer (AED, EUR, USD)
- Cryptocurrency (USDT, USDC)
- PayPal
Other currencies accepted upon request. Exchange fees of approximately 3% may apply.
A 3% discount is granted for any payment by bank transfer starting from €1,000.
Does the strap not suit you? Add the strap of your choice to your order: we will fit it to your watch before shipment, at no fitting charge.
International Shipping
Shipped within 48 to 72 business hours by DHL Express or an equivalent carrier depending on the destination. Delivery in 2 to 6 business days. Each shipment is insured and delivered against signature.
- Free delivery from €1,000 of purchase, as well as on the Jewelry Atelier Victor
- Tracking number sent as soon as the shipment is dispatched
- For certain destinations, delivery may be made to a secure collection point in order to guarantee the integrity of the shipment
Pickup in Dubai
Hand delivery by appointment in Downtown, Dubai. Make an appointment.
Taxes and Customs
The shipping origin is indicated on each product sheet. If the delivery country differs from the shipping country, customs duties and taxes may apply upon receipt, at the buyer's expense. In exceptional situations, customs checks may extend the delivery time, regardless of our wishes and those of the carrier.
For full details, please consult our shipping policy.
FINAL SALES
All sales are final: no return, exchange, or cancellation is accepted after order confirmation. Each piece is authenticated, inspected, and described in detail before being offered for sale.
BEFORE PURCHASE
Our advisors remain at your disposal for any questions and can send you additional photographs or videos upon simple request, by email or on WhatsApp.
NON-CONFORMING ITEM
In the exceptional case of an item that does not match its listing, please notify us within 72 hours: it will be eligible for a refund or an exchange. If the parcel shows damage upon delivery, it should be refused or its opening filmed continuously.
For full details, please consult our return policy.
A piece selected by Atelier Victor
Authenticated, inspected, and photographed by us. As all sales are final, our team remains available 7 days a week on WhatsApp to answer your questions, share additional photos or a video of the piece in hand — so that you can make your choice with complete peace of mind.
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