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Only 1 available
Shipping from Europe — taxes and customs duties are the buyer's responsibility outside the EU
Lifetime authenticity guarantee
Movement checked & guaranteed for 1 year
International shipping
Photo taken on a 17.5 cm wrist
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Atelier Note
A television screen set across the wrist, wider than it is tall, in steel polished like a mirror; inside, a crisp white and twelve black markers, two hands, nothing else, and the bracelet with which it was sold, sized for a small wrist.
A vintage Cronel women's watch from the 1980s, TV steel case with white dial
This vintage Cronel watch bears a discreet signature, a stylized crown as its emblem, and nothing documented behind it: Cronel is one of those small Swiss assembly brands of which watches are known, for men and women, with 17 jewels, but neither the house nor the catalogue. The dial states the essentials, 17 jewels, Shockprotected, Swiss Made: a Swiss lever movement, protected against shocks. And the case does the rest: a TV case, that screen with rounded corners born in the 1970s, here set horizontally, 31mm wide by 28mm high, in mirror-polished steel, beneath a white dial with black markers. A mechanical women's watch with two hands, on its original bracelet.
Its original white dial is crisp and clear: twelve inset black baton markers, two original black baton hands, and no seconds hand. Beneath the stylized crown, Cronel and 17 jewels; above six o'clock, Shockprotected; Swiss Made at the bottom.
The TV steel case, 31mm wide by 28mm Lug-to-lug and 8.3mm thick, is mirror-polished on all sides, with a steel back, an original crown and an acrylic Crystal. The 17-jewel hand-wound mechanical movement has been checked by our partner watchmakers and is guaranteed for one year. The watch is fitted with its original bracelet in black leather, sized for a small wrist, with its original Buckle.
Three points to note
01
Case TV case, horizontal format — 31mm wide, 28mm high, mirror-polished steel: a screen set across the wrist.
02
White and black — crisp white dial, twelve black markers, two hands, no seconds hand.
03
Original bracelet and Buckle — the black leather with which the watch was sold, sized for a small wrist.
Why choose a vintage women's watch?
This vintage Cronel watch is a women's watch in the sense understood at the time: a short format on the wrist, 28mm lug to lug, a bracelet sized for small wrists, and two-hand reading. It features a TV case in polished steel, a shape seen less often in a feminine version, beneath a dial of great clarity. A vintage mechanical watch with a shaped case, at the entry-level budget of authentic vintage.
Like all our vintage mechanical watches, this one has been opened and checked by our partner watchmakers: movement inspection, examination of the dial, hands and case. Every vintage watch we offer comes with an invoice Atelier Victor serving as a certificate, a one-year warranty, and guaranteed lifetime authenticity.
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Technical specifications
- Brand: Cronel
- Model: Case TV, two hands
- Estimated year: 1980s
- Origin: Switzerland
- Gender: Women's watch
- Movement: Mechanical hand-wound, 17 jewels, shock-protected, checked
- Functions: Hours, minutes
- Case: Polished steel, TV shape, steel back
- Width: 31mm (31.6mm with crown)
- Lug to lug: 28mm
- Thickness: 8.3mm
- Lug width: 15mm
- Crown: Steel, original
- Dial: White, black baton indexes, original
- Hands: Black baton, original
- Crystal: Acrylic (condition 9/10)
- Bracelet: Black leather, original, small wrist size
- Buckle: Original
Condition and warranty
- Overall condition: Very well preserved for its age. The original white dial is crisp, with clear indexes and hands. The polished steel case shows light signs of wear, which our photographs show without retouching. Crystal acrylic in very good condition (9/10). The original bracelet bears the patina of its age.
- Water resistance: Not guaranteed (vintage watch)
- Authenticity: Lifetime guarantee
- Mechanics: Movement checked, guaranteed for 1 year
- Included: Invoice Atelier Victor
- Not included: Original box and papers
Frequently asked questions
Who is Cronel?
A small Swiss assembly brand, unknown to the reference books: it is known for men's and women's 17-jewel watches, but neither manufacture nor catalogue. Like hundreds of workshops of the period, it bought its movements from ébauche makers, its cases and dials from other specialists, and signed the whole with its name, beneath a stylised crown. It is chosen for its design, not for its signature.
What is a TV case?
A case with rounded angles that echoes the design of 1970s television screens, between square and cushion-shaped. Here, it is worn horizontally: 31mm wide by 28mm high, which gives the watch a short presence on the wrist and a strong frontal presence.
Is the strap original?
Yes: the black leather and its Buckle are those with which the watch was sold, which is rare. It is sized for small wrists; the 15mm Lug width allows another to be fitted in order to preserve it.
Has the movement been checked?
Yes. Our partner watchmakers have checked the 17-jewel movement, the dial, the hands and the case; it is guaranteed for one year. A hand-wound watch is wound daily, and a vintage watch is not guaranteed water-resistant.
Is this piece suitable for a slim wrist?
Yes, that is its purpose: at 31mm wide, 28mm Lug-to-lug and 8.3mm thick, it suits wrists of approximately 13 to 16cm — a guide, never a rule: everyone wears what they like. Its original strap is sized for a small wrist; the Lug width measures 15mm.
Mechanical warranty — 1 year
Each watch is inspected by our watchmakers before shipping. In case of a mechanism malfunction during the first year, we cover the repair.
Authenticity warranty — lifetime
If a watch turns out to be non-authentic, we will take it back and refund you in full. Without time limit.
What is not covered
- Exposure to water or humidity
- Shocks, impacts, or vibrations
- Consumable parts (strap, Crystal, crown, pushers)
- Battery replacement (quartz movements)
- Opening or disassembly of the watch by a third party
- Improper use
The accuracy of vintage watches varies according to the model, movement, and year of production. A request for accuracy improvement deemed within acceptable tolerances cannot be covered by the warranty.
Shipping fees
After-sales service is free. Shipping fees outside the United Arab Emirates remain the responsibility of the customer.
Authentication Process
Each watch is examined by our partner watchmakers before being offered for sale: verification of authenticity, checking the conformity of the components, identification of any modification or replacement of original parts.
If any element has been replaced during the life of the watch (dial, hands, crown, Crystal, strap), we systematically indicate it in the product sheet. You buy knowing the exact history of your piece.
Certificate of Authenticity
Your Atelier Victor invoice serves as a certificate of authenticity: it attests to the origin and conformity of the piece, and is covered by our lifetime authenticity guarantee — if a piece sold by Atelier Victor were found to be non-authentic, it would be fully refunded, with no time limit.
We accept several payment methods:
- Bank card (Visa, Mastercard, American Express)
- Bank transfer (AED, EUR, USD)
- Cryptocurrency (USDT, USDC)
- PayPal
Other currencies accepted upon request. Exchange fees of approximately 3% may apply.
A 3% discount is granted for any payment by bank transfer from €1,000.
Does the strap not suit you? Add the strap of your choice to your order: we will fit it to your watch before shipment, at no fitting charge.
International Shipping
Shipped within 48 to 72 business hours by DHL Express or an equivalent carrier depending on the destination. Delivery in 2 to 6 business days. Each shipment is insured and delivered against signature.
- Free delivery from €1,000 of purchase, as well as on the Jewelry Atelier Victor
- Tracking number sent as soon as the shipment is dispatched
- For certain destinations, delivery may be made to a secure collection point in order to guarantee the integrity of the shipment
Pickup in Dubai
Hand delivery by appointment in Downtown, Dubai. Make an appointment.
Taxes and Customs
The shipping origin is indicated on each product sheet. If the delivery country differs from the shipping country, customs duties and taxes may apply upon receipt, at the buyer's expense. In exceptional situations, customs checks may extend the delivery time, regardless of our wishes and those of the carrier.
For full details, please consult our shipping policy.
FINAL SALES
All sales are final: no return, exchange, or cancellation is accepted after order confirmation. Each piece is authenticated, inspected, and described in detail before being offered for sale.
BEFORE PURCHASE
Our advisors remain at your disposal for any questions and can send you additional photographs or videos upon simple request, by email or on WhatsApp.
NON-CONFORMING ITEM
In the exceptional case of an item that does not match its listing, please notify us within 72 hours: it will be eligible for a refund or an exchange. If the parcel shows damage upon delivery, it should be refused or its opening filmed continuously.
For full details, please consult our return policy.
A piece selected by Atelier Victor
Authenticated, checked, and photographed by us. As all sales are final, our team remains available 7 days a week on WhatsApp to answer your questions, share additional photos or a video of the piece in hand — so that your choice can be made with complete peace of mind.
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