{"product_id":"montre-seiko-lord-quartz-7853-5010-acier-cadran-vert-tv-1978","title":"Vintage Seiko Lord Quartz 7853-5010 Steel — Green TV Dial (1978) ","description":"\u003ch2\u003eSeiko Lord Quartz Steel: the high-end Japanese watch with green dial and bilingual day\u003c\/h2\u003e\n\u003cp\u003eThis Seiko watch belongs to the \u003cstrong\u003eLord Quartz\u003c\/strong\u003e line, the Japanese house's high-end dress range, produced between 1978 and 1980 and rare enough to command, at the time, prices above certain King Quartz models. Unisex, it can be worn equally well by a man or a woman. Its \u003cstrong\u003ecarrée case\u003c\/strong\u003e, in a television shape and entirely in brushed steel, extends into an integrated bracelet that gives the piece its complete harmony. The case measures 31mm (33mm with the crown) for a Lug-to-lug of 38mm and a thickness of 9mm, Crystal included.\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003egreen dial\u003c\/strong\u003e is the watch's major asset. In a deep forest green, it changes density according to the light, a rare and vivid color on an era piece. The applied baton indexes and the inner railroad track structure the perimeter, while the bright hands stand out sharply against the dark background. The SEIKO LORD QUARTZ signature occupies the top of the dial, the period medallion the bottom. At 3 o'clock, a double aperture displays the \u003cstrong\u003ebilingual day\u003c\/strong\u003e and the date, the day disc switching between kanji and English depending on the setting.\u003c\/p\u003e\n\u003cp\u003eBeating inside is the \u003cstrong\u003eSeiko calibre 7853\u003c\/strong\u003e, a quartz movement with day and date from the Lord Quartz generation. This line represents the culmination of Japanese dress quartz from the late 1970s, when Seiko treated its battery-powered movements with the same care as its mechanical ones. The movement of this example has been checked by our watchmaker and the battery replaced before shipment. Seiko did not publish any publicly available precision specification for this calibre: we therefore make no numerical claim.\u003c\/p\u003e\n\u003cp\u003eOn the wrist, the \u003cstrong\u003eintegrated bracelet\u003c\/strong\u003e in steel gives the piece a seamless look, highly characteristic of the architectural design of its era. Adjustable up to a 21cm wrist circumference, it continues the TV case without interruption. The steel crown is set into the right side. The whole, entirely original, bears the marks of a watch that has lived.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThree points to note\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLord Quartz is a rare line, positioned at the time at the top of Seiko's dress quartz catalog: this is the main collector's interest of this piece.\u003c\/li\u003e\n\u003cli\u003eThe green dial shows diffuse marks and spots, visible up close, and the Crystal has clear signs of use scratches. We prefer to mention it rather than embellish it.\u003c\/li\u003e\n\u003cli\u003eThe day disc is bilingual kanji\/English: it is a marker of Seiko watches intended for the Japanese market, and not a defect.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003e→ \u003ca href=\"\/en\/collections\/montres-seiko-vintage\"\u003eSee our other vintage Seiko watches\u003c\/a\u003e\u003cbr\u003e→ \u003ca href=\"\/en\/collections\/montres-vintage-moins-500\"\u003eSee our vintage watches under €500\u003c\/a\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eTechnical characteristics\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Seiko\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel:\u003c\/strong\u003e Lord Quartz TV\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReference:\u003c\/strong\u003e 7853-5010\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEstimated year:\u003c\/strong\u003e 1978\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Japan\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGender:\u003c\/strong\u003e Men's and women's watch (Unisex)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMovement:\u003c\/strong\u003e Japanese quartz, calibre Seiko 7853\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFunctions:\u003c\/strong\u003e Hours, minutes, seconds, bilingual kanji\/English day, date\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCase:\u003c\/strong\u003e Steel (steel back), carrée TV shape, integrated bracelet\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e  31mm (33mm with the crown)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLug to lug :\u003c\/strong\u003e 38mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThickness :\u003c\/strong\u003e 9mm (Crystal included)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLug width :\u003c\/strong\u003e 19mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCrown :\u003c\/strong\u003e Steel, original\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDial :\u003c\/strong\u003e Green, applied stick indexes, railroad track, Seiko medallion, Lord Quartz signature, age marks, original\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHands :\u003c\/strong\u003e Light baton hands (hours, minutes), slender seconds hand, original\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCrystal :\u003c\/strong\u003e Mineral, visible signs of wear\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBracelet :\u003c\/strong\u003e Steel, integrated mesh, adjustable wrist size up to 21cm, original\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuckle :\u003c\/strong\u003e Steel folding clasp, original\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eCondition and warranty\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOverall condition :\u003c\/strong\u003e Good condition. The green dial shows diffuse marks and patina, visible up close; the Crystal has clear signs of wear and the brushed steel shows scratches consistent with the age of the piece. Day-date display functional, hands intact.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater resistance :\u003c\/strong\u003e Not guaranteed (vintage watch)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthenticity :\u003c\/strong\u003e Lifetime guarantee\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMovement :\u003c\/strong\u003e Checked quartz movement, new battery, 1-year warranty\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIncluded :\u003c\/strong\u003e Atelier Victor invoice, protective case\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNot included :\u003c\/strong\u003e Original box and papers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat is the Seiko Lord Quartz line ?\u003c\/strong\u003e\u003cbr\u003eThe Lord Quartz is Seiko’s high-end dress watch range, produced between 1978 and 1980. Rarer than the brand’s other quartz lines, it sat at the top of the catalog, above certain King Quartz models. It combines carefully finished cases and quality quartz calibers, and represents the culmination of late-1970s Japanese dress quartz.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy does the day appear in Japanese characters ?\u003c\/strong\u003e\u003cbr\u003eBecause this Seiko was intended for the Japanese market. Its day wheel is bilingual: it switches between kanji characters and English depending on the position selected during setting. This is neither a defect nor an anomaly, but a sought-after authenticity marker on period Seiko models. Simply advance the day one extra step to return to English display.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat condition is the green dial in ?\u003c\/strong\u003e\u003cbr\u003eThe dial shows marks and diffuse spots, visible up close, as well as scratches on the Crystal. These are age-related traces that we disclose with full transparency: this piece has been worn. The green color remains vivid and rare, and that is what gives it its character, but we do not present it as a pristine collector’s piece.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this Seiko Lord Quartz 7853-5010 waterproof ?\u003c\/strong\u003e\u003cbr\u003eNo. Water resistance is never guaranteed on a vintage watch: the original gaskets have aged and the caseback pressure is no longer what it was on day one. Avoid the shower, swimming pool and sea. A brief contact with rainwater, however, poses no problem.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow do you set the day and date on this Seiko ?\u003c\/strong\u003e\u003cbr\u003eThe crown has two positions. First click: quick setting of the day and date, turning one way for the date and the other for the day. Second click: time setting. Avoid setting the date between 9 p.m. and 3 a.m., when the calendar mechanism is engaged.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e ","brand":"Seiko","offers":[{"title":"Default Title","offer_id":53939728122193,"sku":"7853-5010 852512","price":310.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/8576\/2597\/files\/VD_05260.jpg?v=1784185775","url":"https:\/\/ateliervictor.co\/en\/products\/vintage-seiko-lord-quartz-watch-7853-5010-stainless-steel-green-dial-tv-1978","provider":"Atelier Victor","version":"1.0","type":"link"}