{"product_id":"montre-longines-tv-vintage-plaque-or-cadran-or-1976","title":"Vintage Longines TV Watch — Gold-Plated Gold Dial (1976) ","description":"\u003ch2\u003eLongines vintage — Swiss dress watch with TV-shaped case, gold-plated, from 1976\u003c\/h2\u003e\n\u003cp\u003eThis \u003cstrong\u003eLongines vintage watch\u003c\/strong\u003e, produced in 1976, embodies the understated elegance of Swiss dress horology. Founded in 1832 in Saint-Imier, \u003cstrong\u003eLongines\u003c\/strong\u003e is one of the oldest manufactures still in operation, and its famous winged hourglass logo — the oldest registered trademark still used in watchmaking — proudly adorns the dial of this piece. A dress watch from a prestigious brand, accessible and timeless.\u003c\/p\u003e\n\u003cp\u003eIts \u003cstrong\u003eTV-shaped case\u003c\/strong\u003e — a rectangular silhouette with softened corners evoking a 1970s television screen — is the signature element of the piece. Gold-plated, enhanced with fluted flanks, it features a restrained \u003cstrong\u003e7.5 mm\u003c\/strong\u003e profile that ensures comfortable wear under a cuff. This TV shape, emblematic of the decade, brings a retro-chic touch that immediately distinguishes the watch from classic round cases.\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003egold dial\u003c\/strong\u003e, with its fine vertical brushed texture, plays in a monochrome harmony with the case: a superb tone-on-tone golden effect that delicately catches the light. The \u003cstrong\u003eblack applied baton hour markers\u003c\/strong\u003e ensure clear, high-contrast legibility, while the \u003cem\u003eLONGINES\u003c\/em\u003e signature and its winged emblem stand proudly at 12 o'clock. The \u003cem\u003eSWISS MADE\u003c\/em\u003e mention at the bottom of the dial recalls the piece's Swiss origin. The \u003cstrong\u003egolden baton hands\u003c\/strong\u003e complete this sober and harmonious composition.\u003c\/p\u003e\n\u003cp\u003eDriven by a \u003cstrong\u003ehand-wound mechanical movement\u003c\/strong\u003e by Longines, this piece calls for the daily ritual of winding — the gesture that links its wearer to traditional horological mechanics. Fitted with a \u003cstrong\u003eblack crocodile leather strap\u003c\/strong\u003e, size Unisex of 28 mm, this TV-shaped Longines is the ideal choice for a first branded Swiss vintage watch, elegant and accessible. A selected piece, authenticated and serviced by Atelier Victor. Fast and secure international shipping.\u003c\/p\u003e\n\u003ch3\u003eThree points to note about this piece\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eCase with gold-plated TV shape: a distinctive and sought-after retro rectangular silhouette emblematic of the 1970s.\u003c\/li\u003e\n\u003cli\u003eLongines, Swiss manufacture founded in 1832: a prestigious brand with a winged hourglass logo, the oldest registered watchmaking trademark still in use.\u003c\/li\u003e\n\u003cli\u003eTone-on-tone brushed gold dial and hand-wound mechanical movement: the refined authenticity of a true vintage dress watch.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003e\u003ca title=\"Montres Longines Vintage\" href=\"https:\/\/ateliervictor.co\/collections\/montres-longines-vintage\"\u003eSee our other vintage Longines watches →\u003c\/a\u003e\u003c\/em\u003e | \u003cem\u003e\u003ca title=\"Montres Vintage de Luxe\" href=\"https:\/\/ateliervictor.co\/collections\/montres-vintage-collection-occasion-luxe\"\u003eSee our full collection →\u003c\/a\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eTechnical specifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Longines\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel:\u003c\/strong\u003e TV-shaped dress watch\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eYear:\u003c\/strong\u003e 1976\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Switzerland (Swiss Made)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGender:\u003c\/strong\u003e Men's and women's watch (Unisex)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMovement:\u003c\/strong\u003e Hand-wound mechanical, Longines\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFunctions:\u003c\/strong\u003e Hours, minutes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCase:\u003c\/strong\u003e Gold-plated (steel caseback), rectangular TV shape\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 28 mm (30 mm with crown)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLug to lug:\u003c\/strong\u003e 24 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThickness:\u003c\/strong\u003e  7.5mm (Crystal included)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLug width :\u003c\/strong\u003e 22mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCrown :\u003c\/strong\u003e Gold-plated, original\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDial :\u003c\/strong\u003e Brushed gold, black applied baton indices, Longines signature and winged hourglass, original\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHands :\u003c\/strong\u003e Gold-tone baton, original\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCrystal :\u003c\/strong\u003e Mineral, very good condition\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBracelet :\u003c\/strong\u003e Black crocodile leather, not original\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuckle :\u003c\/strong\u003e Steel buckle, original\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eCondition and warranty\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOverall condition :\u003c\/strong\u003e Excellent state of preservation. Impeccable original gold dial, gold-plated case in good condition, Crystal mineral crystal in very good condition.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater resistance :\u003c\/strong\u003e Not guaranteed (vintage watch)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthenticity :\u003c\/strong\u003e Lifetime guarantee\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMechanical :\u003c\/strong\u003e Mechanical movement serviced by our watchmakers, one-year warranty\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIncluded :\u003c\/strong\u003e Atelier Victor invoice, protective case\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNot included :\u003c\/strong\u003e Original box and papers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat is the “TV” shape?\u003c\/strong\u003e\u003cbr\u003eThe TV shape refers to a rectangular case with rounded corners, whose silhouette evokes a 1970s television screen. Very much in vogue at the time, this shape brings a retro-chic touch and stands apart from classic round cases. Today, it is a sought-after design among lovers of vintage dress watches.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIs Longines a good brand for a first vintage Swiss watch?\u003c\/strong\u003e\u003cbr\u003eYes, it is one of the best options. Longines offers historic manufacture calibres, classic designs, and strong recognition, at prices often more accessible than Omega and Rolex from the same era. A gold-plated vintage Longines like this one is an ideal entry point into prestigious Swiss watchmaking.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShould this watch be wound every day?\u003c\/strong\u003e\u003cbr\u003eYes. As the movement is hand-wound, the crown should be turned about twenty times each morning to give the watch the energy it needs to operate. This daily ritual is part of the charm of a true vintage mechanical timepiece.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat does the winged hourglass logo mean?\u003c\/strong\u003e\u003cbr\u003eThe winged hourglass is Longines’ emblem, registered in 1889. It is the oldest registered trademark still used in its original form in world watchmaking, a symbol of the Swiss manufacture’s heritage and continuity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIs this watch suitable for a man or a woman?\u003c\/strong\u003e\u003cbr\u003eWith its 28mm-wide TV-shaped case, it is a piece Unisex — elegant on the wrist of both a man and a woman. Its dress format makes it an ideal watch for formal occasions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat is the international delivery time?\u003c\/strong\u003e\u003cbr\u003eDispatch within 48 hours, worldwide delivery in 3 to 5 days via DHL Express, insurance included.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e ","brand":"Longines","offers":[{"title":"Default Title","offer_id":53951094882641,"sku":"#17732847 #80550602 serial.52836630","price":750.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/8576\/2597\/files\/VD_01910.jpg?v=1780574836","url":"https:\/\/ateliervictor.co\/en\/products\/vintage-longines-tv-watch-gold-plated-gold-dial-1976","provider":"Atelier Victor","version":"1.0","type":"link"}