{"product_id":"montre-tissot-seven-automatique-boitier-tv-taupe-1970s","title":"Tissot Seven Watch Automatic — Case Taupe TV (1970s) ","description":"\u003cdiv style=\"margin: 28px 0; padding: 22px 12px; border-bottom: 1px solid #e2ddd5; text-align: center;\"\u003e\n\u003cp style=\"margin: 0 0 10px; font-size: 11px; letter-spacing: 0.18em; text-transform: uppercase; opacity: 0.5;\"\u003eAtelier Note\u003c\/p\u003e\n\u003cp style=\"margin: 0; font-style: italic; font-size: 16px; line-height: 1.7;\"\u003eA golden television screen, lit with a smoky taupe that darkens toward the edges — the 1970s on the wrist, with its papers in the drawer.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2\u003eAn automatic Tissot Seven, in a television case\u003c\/h2\u003e\n\u003cp\u003eThis \u003cstrong\u003eTissot watch\u003c\/strong\u003e is a \u003cstrong\u003eSeven\u003c\/strong\u003e, the automatic date line that the Le Locle house — founded in \u003cstrong\u003e1853\u003c\/strong\u003e — produced in the \u003cstrong\u003e1970s\u003c\/strong\u003e. It bears its most period and most sought-after design: the \u003cstrong\u003eTV case\u003c\/strong\u003e, that square with softened corners echoing the silhouette of the television screens of the time, executed here in a single block of \u003cstrong\u003egold-plated\u003c\/strong\u003e metal, with lugs blended into the caseband.\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003etaupe dial\u003c\/strong\u003e is the piece’s second signature: a smoky grey, horizontally brushed, that \u003cstrong\u003edarkens in a gradient toward the edges\u003c\/strong\u003e — the vignette effect of seventies dials, which gives the center its light. The \u003cstrong\u003eapplied baton hour markers\u003c\/strong\u003e, faceted and polished, catch white flashes, beneath three baton hands and a \u003cstrong\u003edate window\u003c\/strong\u003e at three o’clock, framed in white.\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eoriginal gold-plated bracelet\u003c\/strong\u003e, with integrated flat links, extends the case in the same metal — a complete period ensemble, which is becoming rare on these references. It fits wrists from 16.5 to 17cm.\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eautomatic movement\u003c\/strong\u003e has been checked by our partner watchmakers and is guaranteed for one year. The watch comes with its \u003cstrong\u003eoriginal papers\u003c\/strong\u003e, unsigned — uncommon on a Tissot of this generation.\u003c\/p\u003e\n\u003ch3 style=\"margin: 40px 0 16px;\"\u003eThree points to note\u003c\/h3\u003e\n\u003cdiv style=\"margin: 20px 0; padding-left: 16px; border-left: 1px solid #e2ddd5;\"\u003e\n\u003cp style=\"margin: 0 0 4px; font-size: 12px; letter-spacing: 0.1em; opacity: 0.45;\"\u003e01\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 18px;\"\u003e\u003cstrong\u003eCase 1970s TV\u003c\/strong\u003e — the television square with softened corners, the decade’s most sought-after shape.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 4px; font-size: 12px; letter-spacing: 0.1em; opacity: 0.45;\"\u003e02\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 18px;\"\u003e\u003cstrong\u003eSmoky taupe gradient dial\u003c\/strong\u003e — the horizontal brushing that darkens toward the edges, the period vignette effect.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 4px; font-size: 12px; letter-spacing: 0.1em; opacity: 0.45;\"\u003e03\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eOriginal set with papers\u003c\/strong\u003e — period integrated bracelet and unsigned Tissot documents.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch3 style=\"margin: 40px 0 16px;\"\u003eWhy choose a vintage Tissot?\u003c\/h3\u003e\n\u003cp\u003eThis \u003cstrong\u003evintage Tissot watch\u003c\/strong\u003e holds a precise place among \u003cstrong\u003emen’s and women’s vintage watches\u003c\/strong\u003e: its 39mm case carries the presence of the seventies on the wrist, and Tissot — a Le Locle manufacture since 1853 — offers the most accessible \u003cstrong\u003evintage Swiss automatic watch\u003c\/strong\u003e on the market, with movements whose parts remain available. The TV case has returned to the forefront of current taste, and complete examples with original bracelets are becoming rarer.\u003c\/p\u003e\n\u003cp\u003eLike all our \u003cstrong\u003evintage mechanical watches\u003c\/strong\u003e , this one has been opened and inspected by our partner watchmakers: movement check, examination of the dial, hands and case. Each \u003cstrong\u003epre-owned Swiss watch\u003c\/strong\u003e that we offer comes with an Atelier Victor invoice serving as a certificate, a one-year guarantee and guaranteed lifetime authenticity.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e→ \u003ca href=\"\/en\/collections\/montres-vintage-collection-occasion-luxe\" title=\"Montres Vintage de Luxe\"\u003eDiscover all our vintage watches\u003c\/a\u003e\u003cbr\u003e→ \u003ca href=\"\/en\/collections\/montres-vintage-500-1000\" title=\"Montres Vintage 500-1000€\"\u003eView our vintage watches from €500 to €1000\u003c\/a\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3 style=\"margin: 40px 0 16px;\"\u003eTechnical specifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Tissot\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel:\u003c\/strong\u003e Seven, TV case\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEstimated year:\u003c\/strong\u003e 1970s\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Switzerland\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGender:\u003c\/strong\u003e Men's and women's watch (Unisex)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMovement:\u003c\/strong\u003e Automatic, Tissot calibre (to be confirmed)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFunctions:\u003c\/strong\u003e Hours, minutes, central seconds, date\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCase:\u003c\/strong\u003e Gold-plated, TV shape with integrated lugs, steel caseback\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWidth:\u003c\/strong\u003e 39mm (42mm with crown)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLug to lug:\u003c\/strong\u003e 38mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThickness:\u003c\/strong\u003e 11.5mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLug width:\u003c\/strong\u003e 18mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCrown:\u003c\/strong\u003e Fluted, original\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDial:\u003c\/strong\u003e Graduated smoky taupe, horizontally brushed, applied hour markers, date window, original\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHands:\u003c\/strong\u003e Baton, original\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCrystal:\u003c\/strong\u003e Mineral (condition 9\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBracelet:\u003c\/strong\u003e Gold-plated with integrated links, 16.5 to 17cm, original\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuckle:\u003c\/strong\u003e Gold-plated folding clasp, original\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"margin: 40px 0 16px;\"\u003eCondition and guarantee\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOverall condition:\u003c\/strong\u003e Good state of preservation. The taupe dial is clean, its gradient even, hour markers and hands without alteration, the date window crisp. The gold-plated case and bracelet show signs of wear in the form of scratches, visible in our photographs; the original bracelet is complete and supple.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater resistance:\u003c\/strong\u003e Not guaranteed (vintage watch)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthenticity:\u003c\/strong\u003e Lifetime guarantee\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMechanics:\u003c\/strong\u003e Automatic movement checked, guaranteed for 1 year\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIncluded:\u003c\/strong\u003e Atelier Victor invoice, original papers (unsigned)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNot included:\u003c\/strong\u003e Box\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"margin: 40px 0 16px;\"\u003eFrequently asked questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat is a TV case?\u003c\/strong\u003e\u003cbr\u003eIt is the quintessential shape of the 1970s: a square with generously rounded corners, echoing the silhouette of television screens from the period. The lugs are no longer attached separately but merged into the middle case in a single block, and the integrated bracelet extends the design. Out of fashion for thirty years, the TV shape has returned to the forefront among collectors — it dates a watch at first glance, and that has become its strength.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat is the Tissot Seven line?\u003c\/strong\u003e \u003cbr\u003eThis is an automatic date line that Tissot produced in the 1970s, at the height of its serial mechanical production. Tissot, a manufacture founded in Le Locle in 1853, fitted these watches with robust automatic calibres whose maintenance remains simple today — one of the reasons why vintage Tissot watches are a reliable entry into period Swiss automatic watchmaking.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow does an automatic watch work?\u003c\/strong\u003e\u003cbr\u003eAn oscillating weight, driven by wrist movements, continuously winds the spring: when worn daily, the watch never needs to be wound by hand. After stopping, a few turns of the crown and setting the time are enough to start it again. Avoid setting the date between 9pm and 3am, when the date-change mechanism is engaged.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat do the original papers include?\u003c\/strong\u003e\u003cbr\u003eThe documents issued by Tissot at the time of sale, kept with the watch ever since — unsigned by the period retailer, which is common. They accompany the piece in addition to the invoice Atelier Victor, which serves as a certificate of authenticity and activates the one-year guarantee. Finding a Tissot of this generation with its papers is uncommon.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this piece suitable for a slim or larger wrist?\u003c\/strong\u003e\u003cbr\u003eAt 39mm wide, 38mm Lug-to-lug and 11.5mm thick, it wears its seventies presence on wrists of approximately 15.5 to 17cm, the bracelet fastening at 16.5 to 17cm — a guideline, never a rule: everyone wears what they like. The TV shape takes up the wrist across its width; that is its character. Let us know your wrist size before purchase.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e ","brand":"Citizen","offers":[{"title":"Default Title","offer_id":54813028221265,"sku":"#AV367272","price":682.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/8576\/2597\/files\/VD_07450.jpg?v=1788725309","url":"https:\/\/ateliervictor.co\/en\/products\/tissot-seven-watch-automatic-case-taupe-tv-1970s","provider":"Atelier Victor","version":"1.0","type":"link"}