{"product_id":"montre-velona-coussin-acier-37mm-argent-soleille-date-1970s","title":"Velona Coussin Watch Steel 37mm — Silver Sunburst, Date (1970s) ","description":"\u003cdiv style=\"margin: 28px 0; padding: 22px 12px; border-bottom: 1px solid #e2ddd5; text-align: center;\"\u003e\n\u003cp style=\"margin: 0 0 10px; font-size: 11px; letter-spacing: 0.18em; text-transform: uppercase; opacity: 0.5;\"\u003eAtelier Note\u003c\/p\u003e\n\u003cp style=\"margin: 0; font-style: italic; font-size: 16px; line-height: 1.7;\"\u003eA sunburst brushed silver tone, eleven markers cut like black batons beneath an applied 12, a framed date at three o’clock, and a steel cushion case with integrated lugs: 37 millimetres of seventies style, beneath a five-point crown.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2\u003eA vintage Velona watch from the 1970s, 37mm brushed steel cushion case with date\u003c\/h2\u003e\n\u003cp\u003eThis \u003cstrong\u003evintage Velona watch\u003c\/strong\u003e bears a discreet signature, a five-point crown as its emblem, and nothing documented behind it: Velona is one of those small Swiss assemblers of the 1970s, the assembly workshops of which the country then counted in the hundreds, buying their movements from ébauche makers, their cases and dials from other specialists, and signing the whole with their own name. The dial says what matters: \u003cem\u003e17 jewels\u003c\/em\u003e, \u003cem\u003eIncabloc\u003c\/em\u003e, \u003cem\u003eSwiss Made\u003c\/em\u003e, a Swiss lever movement protected against shocks, with date. And the design is that of its decade, a \u003cstrong\u003e37mm brushed steel cushion case\u003c\/strong\u003e with integrated lugs, beneath a \u003cstrong\u003esunburst silver dial\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eIts \u003cstrong\u003esilver dial\u003c\/strong\u003e is \u003cstrong\u003esunburst\u003c\/strong\u003e, brushed in rays from the centre, and shifts from white to grey depending on the light. An \u003cstrong\u003eapplied 12\u003c\/strong\u003e, eleven \u003cstrong\u003eapplied baton markers\u003c\/strong\u003e with black centres, a minute track punctuated by \u003cstrong\u003eluminous dots\u003c\/strong\u003e at the hours, two \u003cstrong\u003ebaton hands\u003c\/strong\u003e with black centres, a slim \u003cstrong\u003ecentral seconds hand\u003c\/strong\u003e, and at three o’clock the \u003cstrong\u003edate window\u003c\/strong\u003e framed in metal. Beneath the five-point crown, \u003cem\u003eVelona\u003c\/em\u003e; above six o’clock, \u003cem\u003e17 jewels\u003c\/em\u003e and \u003cem\u003eIncabloc\u003c\/em\u003e.\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003e37mm steel cushion case\u003c\/strong\u003e, only 40mm Lug-to-lug thanks to its \u003cstrong\u003eintegrated lugs\u003c\/strong\u003e, for a thickness of 12.2mm, is \u003cstrong\u003ebrushed\u003c\/strong\u003e on top and polished along the sides, with a steel caseback, an \u003cstrong\u003eoriginal fluted crown\u003c\/strong\u003e and an acrylic Crystal. The \u003cstrong\u003e17-jewel hand-wound mechanical movement\u003c\/strong\u003e, with Incabloc shock protection, has been \u003cstrong\u003echecked\u003c\/strong\u003e by our partner watchmakers and is guaranteed for one year. The watch is fitted with a black crocodile-style leather strap and its Buckle, both later additions.\u003c\/p\u003e\n\u003ch3 style=\"margin: 40px 0 16px;\"\u003eThree points to note\u003c\/h3\u003e\n\u003cdiv style=\"margin: 20px 0; padding-left: 16px; border-left: 1px solid #e2ddd5;\"\u003e\n\u003cp style=\"margin: 0 0 4px; font-size: 12px; letter-spacing: 0.1em; opacity: 0.45;\"\u003e01\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 18px;\"\u003e\u003cstrong\u003e37mm brushed steel cushion case\u003c\/strong\u003e — integrated seventies lugs, 40mm Lug-to-lug, presence without length.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 4px; font-size: 12px; letter-spacing: 0.1em; opacity: 0.45;\"\u003e02\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 18px;\"\u003e\u003cstrong\u003eSunburst silver with date\u003c\/strong\u003e — applied markers with black centres, luminous dots, framed window at three o’clock.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 4px; font-size: 12px; letter-spacing: 0.1em; opacity: 0.45;\"\u003e03\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003e17 jewels, Incabloc\u003c\/strong\u003e  — hand-wound, central seconds, for him as for her.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch3 style=\"margin: 40px 0 16px;\"\u003eWhy choose a vintage watch from the 1970s?\u003c\/h3\u003e\n\u003cp\u003eThis \u003cstrong\u003evintage Velona watch\u003c\/strong\u003e holds a distinct place among \u003cstrong\u003emen’s and women’s vintage watches\u003c\/strong\u003e: its 37mm width and 40mm length suit both alike, and it offers the complete design language of the \u003cstrong\u003e1970s\u003c\/strong\u003e—brushed cushion case, integrated lugs, silver sunburst dial and date display—chosen for its design more than for its signature. An everyday \u003cstrong\u003evintage mechanical watch\u003c\/strong\u003e, at an entry-level budget for authentic vintage.\u003c\/p\u003e\n\u003cp\u003eLike all our \u003cstrong\u003evintage mechanical watches\u003c\/strong\u003e, this one has been opened and inspected by our partner watchmakers: movement verification, examination of the dial, hands and case. Each \u003cstrong\u003evintage watch\u003c\/strong\u003e we offer comes with an invoice Atelier Victor serving as a certificate, a one-year guarantee, and guaranteed lifetime authenticity.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e→ \u003ca href=\"\/en\/collections\/montres-vintage-collection-occasion-luxe\" title=\"Montres Vintage\"\u003eSee all our vintage watches\u003c\/a\u003e\u003cbr\u003e→ \u003ca href=\"\/en\/collections\/montres-vintage-moins-500\" title=\"Montres Vintage à moins de 500€\"\u003eDiscover our vintage watches under €500\u003c\/a\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3 style=\"margin: 40px 0 16px;\"\u003eTechnical characteristics\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Velona\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel:\u003c\/strong\u003e Cushion with date\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEstimated year:\u003c\/strong\u003e 1970s\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Switzerland\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGender:\u003c\/strong\u003e Men’s and women’s watch (Unisex)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMovement:\u003c\/strong\u003e Hand-wound mechanical, 17 jewels, Incabloc, checked\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFunctions:\u003c\/strong\u003e Hours, minutes, central seconds, date\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCase:\u003c\/strong\u003e Brushed steel, cushion, integrated lugs, steel caseback\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWidth:\u003c\/strong\u003e 37mm (38mm with crown)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLug to lug:\u003c\/strong\u003e 40mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThickness:\u003c\/strong\u003e 12.2mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLug width:\u003c\/strong\u003e 18mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCrown:\u003c\/strong\u003e Fluted steel, original\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDial:\u003c\/strong\u003e Silver sunburst, applied 12, applied baton hour markers, luminous dots, date window at 3 o’clock [origin to be completed]\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHands:\u003c\/strong\u003e Baton with black core, central seconds hand [origin to be completed]\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCrystal:\u003c\/strong\u003e Acrylic (condition 9\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrap:\u003c\/strong\u003e Black crocodile-pattern leather, not original\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuckle:\u003c\/strong\u003e Not original\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"margin: 40px 0 16px;\"\u003eCondition and guarantee\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOverall condition:\u003c\/strong\u003e Good state of preservation for its age. The silver sunburst dial is crisp, its hour markers and hands well-defined. The brushed steel case shows the signs of wear of a watch that has been worn, which our photographs show without retouching. Crystal acrylic crystal in very good condition (9\/10).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater resistance:\u003c\/strong\u003e Not guaranteed (vintage watch)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthenticity:\u003c\/strong\u003e Lifetime guarantee\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMechanical:\u003c\/strong\u003e Checked movement, guaranteed for 1 year\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIncluded:\u003c\/strong\u003e Invoice Atelier Victor\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNot included:\u003c\/strong\u003e Original box and papers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"margin: 40px 0 16px;\"\u003eFrequently asked questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWho is Velona?\u003c\/strong\u003e \u003cbr\u003eA small Swiss établisseur from the 1970s, absent from the books: Switzerland counted hundreds of them at the time, buying their movements from ébauche manufacturers, their cases and dials from other specialists, and signing the whole under their own name. Its emblem is a five-point crown. The dial of this one bears what these workshops had best to say: Swiss Made, 17 jewels, Incabloc. It is chosen for its design, not for its signature.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat do 17 jewels and Incabloc mean?\u003c\/strong\u003e\u003cbr\u003e17 jewels, seventeen rubies: synthetic stones used as bearings for the movement's pivots to limit wear, the usual count for a quality Swiss mechanical movement. Incabloc is the name of the shock absorber that protects the balance staff against shocks, adopted by most Swiss watches since the 1950s.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy 37mm wide for only 40mm Lug-to-lug?\u003c\/strong\u003e\u003cbr\u003eBecause the lugs are integrated into the case: the cushion extends into two short attachments instead of protruding lugs. It is a 1970s design, giving a watch that is wide but short, sitting very neatly on the wrist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHas the movement been checked?\u003c\/strong\u003e\u003cbr\u003eYes. Our partner watchmakers have checked the 17-jewel movement, the dial, the hands, and the case; it is guaranteed for one year. A hand-wound watch is wound every day, and a vintage watch is not guaranteed water-resistant.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this piece suitable for a slim or large wrist?\u003c\/strong\u003e\u003cbr\u003eAt 37mm wide, 40mm Lug-to-lug, and 12.2mm thick, it suits wrists of around 15 to 20cm — a guide, never a rule: everyone wears what they like. Its integrated lugs let it sit flat on a slim wrist as well as on a larger wrist. The Lug width measures 18mm, making it easy to change the strap.\u003c\/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e ","brand":"Velona","offers":[{"title":"Default Title","offer_id":49294075232593,"sku":"1500","price":383.25,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/8576\/2597\/files\/VD_07913.jpg?v=1788987329","url":"https:\/\/ateliervictor.co\/en\/products\/montre-velona-coussin-acier-37mm-argent-soleille-date-1970s","provider":"Atelier Victor","version":"1.0","type":"link"}