{"product_id":"montre-michel-herbelin-tank-allong-plaque-or-1970s","title":"Michel Herbelin Tank Allongé Watch — Gold-Plated (1970s) ","description":"\u003cdiv style=\"margin: 28px 0; padding: 22px 12px; border-bottom: 1px solid #e2ddd5; text-align: center;\"\u003e\n\u003cp style=\"margin: 0 0 10px; font-size: 11px; letter-spacing: 0.18em; text-transform: uppercase; opacity: 0.5;\"\u003eAtelier Note\u003c\/p\u003e\n\u003cp style=\"margin: 0; font-style: italic; font-size: 16px; line-height: 1.7;\"\u003eAn elongated rectangle like a golden door, diagonally fluted, filled with Roman numerals — the française watchmaking of the 1970s, beating with a Swiss heart that Cartier also used.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2\u003eAn elongated Herbelin tank, the French touch of the 1970s\u003c\/h2\u003e\n\u003cp\u003eThis watch is a \u003cstrong\u003eMichel Herbelin\u003c\/strong\u003e, the family-owned française house founded in \u003cstrong\u003e1947 in Charquemont\u003c\/strong\u003e, at the heart of the watchmaking Doubs — the française valley facing the Swiss Jura. Signed \u003cem\u003eParis\u003c\/em\u003e on the dial, made in Franche-Comté: it is the assertive française watchmaking of the \u003cstrong\u003e1970s\u003c\/strong\u003e, in its boldest design.\u003c\/p\u003e\n\u003cp\u003eIts \u003cstrong\u003egold-plated\u003c\/strong\u003e case is an \u003cstrong\u003eelongated tank\u003c\/strong\u003e with stretched proportions — \u003cstrong\u003e22mm wide for 42mm Lug-to-lug\u003c\/strong\u003e, almost double: a golden door laid across the wrist. The \u003cstrong\u003egadrooned bezel\u003c\/strong\u003e defines it: diagonal grooves cut at an angle into the corners, catching the light across the surface — the decorative gesture of the seventies, executed with restraint.\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003ewhite dial\u003c\/strong\u003e follows that elongation: twelve slender \u003cstrong\u003eblack Roman numerals\u003c\/strong\u003e stretched to the point of elegant distortion, an inner \u003cstrong\u003erailway minute track\u003c\/strong\u003e echoing the rectangle, the escutcheon signature and the word \u003cem\u003eParis\u003c\/em\u003e — beneath two slender \u003cstrong\u003eblack hands\u003c\/strong\u003e. The \u003cstrong\u003eblack cabochon crown\u003c\/strong\u003e punctuates the side.\u003c\/p\u003e\n\u003cp\u003eThe movement is an \u003cstrong\u003eETA 2512-1 calibre\u003c\/strong\u003e, a 17-jewel hand-wound mechanical movement — the Swiss movement that Cartier itself also rebranded in its watches from the same period, and which was used by Piaget and Baume \u0026amp; Mercier. It has been \u003cstrong\u003echecked\u003c\/strong\u003e by our partner watchmakers and is guaranteed for one year. The watch is fitted with a later period black leather strap.\u003c\/p\u003e\n\u003ch3 style=\"margin: 40px 0 16px;\"\u003eThree points to note\u003c\/h3\u003e\n\u003cdiv style=\"margin: 20px 0; padding-left: 16px; border-left: 1px solid #e2ddd5;\"\u003e\n\u003cp style=\"margin: 0 0 4px; font-size: 12px; letter-spacing: 0.1em; opacity: 0.45;\"\u003e01\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 18px;\"\u003e\u003cstrong\u003eTank elongated with gadrooned bezel\u003c\/strong\u003e — the stretched rectangle of the seventies, diagonally fluted in gold.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 4px; font-size: 12px; letter-spacing: 0.1em; opacity: 0.45;\"\u003e02\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 18px;\"\u003e\u003cstrong\u003eETA 2512-1 calibre\u003c\/strong\u003e — the Swiss mechanical movement that Cartier used under its own name in the same period.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 4px; font-size: 12px; letter-spacing: 0.1em; opacity: 0.45;\"\u003e03\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003efrançaise house since 1947\u003c\/strong\u003e — Herbelin, the watchmaking house of the Doubs signed Paris.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch3 style=\"margin: 40px 0 16px;\"\u003eWhy choose a vintage française watch?\u003c\/h3\u003e\n\u003cp\u003eThis \u003cstrong\u003evintage Michel Herbelin watch\u003c\/strong\u003e holds a singular place among \u003cstrong\u003emen's and women's vintage watches\u003c\/strong\u003e: its elongated tank can be worn by either, as a piece of character, and the \u003cstrong\u003evintage française watch\u003c\/strong\u003e  is a territory that collectors are only just beginning to explore — houses from the Doubs and the French Jura that used the same Swiss calibres as the big names, at a fraction of their market value. A singular \u003cstrong\u003evintage mechanical watch\u003c\/strong\u003e, at the most accessible price point in the catalogue.\u003c\/p\u003e\n\u003cp\u003eLike all our \u003cstrong\u003evintage mechanical watches\u003c\/strong\u003e, this one has been opened and inspected by our partner watchmakers: movement verification, examination of the dial, hands and case. Each \u003cstrong\u003evintage watch\u003c\/strong\u003e we offer comes with an Atelier Victor invoice serving as a certificate, a one-year guarantee, and guaranteed lifetime authenticity.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e→ \u003ca href=\"\/en\/collections\/montres-vintage-collection-occasion-luxe\" title=\"Montres Vintage\"\u003eDiscover all our vintage watches\u003c\/a\u003e\u003cbr\u003e→ \u003ca href=\"\/en\/collections\/moins-de-500\" title=\"Montres Vintage moins de 500€\"\u003eSee our vintage watches under €500\u003c\/a\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3 style=\"margin: 40px 0 16px;\"\u003eTechnical specifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Michel Herbelin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel:\u003c\/strong\u003e Tank elongated, Roman numerals\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEstimated year:\u003c\/strong\u003e 1970s\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e France\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGender:\u003c\/strong\u003e Men's and women's watch (Unisex)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMovement:\u003c\/strong\u003e Hand-wound mechanical, ETA 2512-1 calibre (17 jewels)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFunctions:\u003c\/strong\u003e Hours, minutes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCase:\u003c\/strong\u003e Gold-plated, gadrooned bezel, elongated rectangular shape, steel caseback\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWidth:\u003c\/strong\u003e 22mm (24mm with crown)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLug to lug:\u003c\/strong\u003e 42mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThickness:\u003c\/strong\u003e 6.5mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLug width:\u003c\/strong\u003e 17mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCrown:\u003c\/strong\u003e With black cabochon, original\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDial:\u003c\/strong\u003e White, black Roman numerals, railway minute track, original\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHands:\u003c\/strong\u003e Slim black hands, original\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCrystal:\u003c\/strong\u003e Mineral (condition 9\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrap:\u003c\/strong\u003e Period black leather, not original\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuckle:\u003c\/strong\u003e Steel pin buckle, not original\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"margin: 40px 0 16px;\"\u003eCondition and guarantee\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOverall condition:\u003c\/strong\u003e Good state of preservation. Crisp white dial, Roman numerals and hands without alteration, Crystal in very fine condition. The gold-plated case shows fine signs-of-use scratches on the gadrooned bezel and case sides, visible in our photographs; the plating is even.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater resistance:\u003c\/strong\u003e Not guaranteed (vintage watch)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthenticity:\u003c\/strong\u003e Lifetime guarantee\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMechanical:\u003c\/strong\u003e Mechanical movement checked, guaranteed for 1 year\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIncluded:\u003c\/strong\u003e Atelier Victor invoice\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNot included:\u003c\/strong\u003e Original box and papers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"margin: 40px 0 16px;\"\u003eFrequently asked questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWho is Michel Herbelin?\u003c\/strong\u003e\u003cbr\u003eA française watchmaking house founded in 1947 by Michel Herbelin in Charquemont, in the Doubs — the française watchmaking valley facing the Swiss Jura, where watches have been made since the eighteenth century. Family-owned and independent to this day, it is now one of the last great names in française watchmaking, and its vintage pieces from the 1970s are beginning to be sought after for their design.\u003c\/p\u003e \n\u003cp\u003e\u003cstrong\u003eIs the ETA 2512-1 caliber a good movement?\u003c\/strong\u003e\u003cbr\u003eIt is one of the most proven small Swiss mechanical movements of its era: a 17-jewel hand-wound movement produced by ETA from the 1960s through the 1980s, chosen by far more expensive houses — Cartier fitted it under its own signature, and Piaget and Baume \u0026amp; Mercier used it as well. Its parts remain available, which ensures it can be serviced for decades.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow do you wind a hand-wound watch?\u003c\/strong\u003e\u003cbr\u003eGently turn the crown clockwise, about twenty turns, until you feel resistance. Never force it beyond that point. Daily winding, at the same time each day, is enough to keep the watch running and ensures the best regularity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy does the dial say Paris?\u003c\/strong\u003e\u003cbr\u003eBecause it is the historic business address of the house, whose watches are designed and assembled in Franche-Comté. This practice was common in française watchmaking: the manufacture in the watchmaking region, the signature in the capital. The dial bears both truths — the Herbelin crest and the word Paris — and the watch is française through and through.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this piece suitable for a slim or larger wrist?\u003c\/strong\u003e\u003cbr\u003eAt 22mm wide for 42mm Lug-to-lug and 6.5mm thick, it suits wrists of about 15 to 18cm — a guideline, never a rule: everyone wears what they like. The elongated tank is read vertically: narrow from the front, it occupies the wrist lengthwise, which defines its character. The Lug width measures 17mm, making strap changes easy.\u003c\/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e ","brand":"Michel Herbelin","offers":[{"title":"Default Title","offer_id":54816391987537,"sku":"2686","price":593.25,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/8576\/2597\/files\/VD_07613.jpg?v=1788781928","url":"https:\/\/ateliervictor.co\/en\/products\/montre-michel-herbelin-tank-allong-plaque-or-1970s","provider":"Atelier Victor","version":"1.0","type":"link"}